If This Doesn't, Nothing Will Do.

Smokers are obstinate bunch.No matter how much you try to counsel them, your advice always seems to saying a secret on deaf man's ear.No matter How many time they promise to quit, they go back to their habit of smoking every time without fail.Every Smokers know the perils of smoking, but they choose to ignore them.

The guys from  Cancer Patients and Association (CPAA) wanted to give smokers a not-so-gentle remainder about the dangers of smoking.They noticed that cigarettes are usually sold loose in India.And Hence, most of shops come with installed electric lighters.So they decided the use of lighter itself as medium to communicate their message to smokers; "Smokers die young".

What does it(lighter) says which haunt the smokers . Watch the above video to find out.